Nike and the waffle iron
0:0010:08
Nike and the waffle iron
A documentary founder story of Nike, from Phil Knight's paper about Japanese running shoes and Bill Bowerman's handmade experiments to the waffle sole, the Swoosh, and the costs of scale.
Episode guide
This episode explores “Nike and the waffle iron” in a warm, measured documentary narration with concrete scenes and restrained drama style. It is presented as a solo narration, and the source list lets you revisit the original material.
Sources
- Phil Knight and Bill Bowerman: The Handshake That Started It All
- Bill Bowerman: Nike's Original Innovator
- The History of the Nike Moon Shoe
- The Nike Swoosh Logo: From Humble Beginnings to Global Icon
- Found: The Waffle Iron That Inspired Nike
- Nike co-founder Phil Knight was told he wouldn't make it
- NIKE, Inc. 2025 Form 10-K
- Nike's Strategy to Improve Conditions in its Global Supply Chain
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