Specimen 009 — Pebble: The Watch Kickstarter Could Not Save
Pebble's Kickstarter rise, Pebble Time sequel, and Fitbit's 2016 acquisition trace a smartwatch that raised millions but still ended as hardware history.
Pebble looked like the future of the wrist, and for a while the crowd agreed. In 2012, the original Pebble campaign drew 68,929 backers and $10,266,845; in 2015, Pebble Time drew 78,471 backers and $20,338,986. By December 2016, Fitbit had acquired Pebble's software, firmware, personnel, and IP, while the hardware itself was left out of the deal.
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