Specimen 007 — Amazon Fire Phone: The 4-Camera Phone Nobody Asked For
Amazon built a smartphone with four infrared cameras to track your face in 3D — and took a $170 million write-down 13 months later.
Specimen 007 — Amazon Fire Phone
Amazon's first and only smartphone, launched July 25, 2014 — AT&T exclusive, $199 on contract. Its headline feature: Dynamic Perspective, driven by four front-facing infrared cameras that tracked the user's face to generate a real-time 3D parallax effect on a 4.7-inch display. Thirteen months later, Amazon discontinued it after a $170 million inventory write-down. Sales were so weak that AT&T briefly cut the price to $0.99 on contract.
The epitaph: the year a retailer mistook a shopping cart for a phone.
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