The print was the product
0:0010:12
The print was the product
In 1996, Polaroid kept instant film at the center while digital imaging stayed an extension. The company saw the threat early, but its boardroom logic made the transition too slow.
Episode guide
This episode explores “The print was the product” in a measured, conversational, analytical, with restrained dry wit style. It is presented as a solo narration, and the source list lets you revisit the original material.
Sources
- Harvard Business School, Polaroid Corporation: Digital Imaging Technology in 1997
- Polaroid Corporation 1996 Annual Report, CEO letter
- Polaroid Corporation 1996 Annual Report, Financial Highlights
- What was Polaroid thinking?
- Polaroid Girds for New Era in Instant Photography
- How Polaroid's deep faith in research helped lead to its downfall
- Out of focus
- Polaroid Files for Chapter 11 Bankruptcy
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