🍼 Nestlé told mothers that science knew best. It sent "milk nurses" to prove it.

Ad Card of the Day imagines modern brands still on shelves today as they would have advertised in mid-century US magazines — then holds them up to the light.

Good Housekeeping, 1960. A young mother. A healthy baby. A clinical-sounding promise: "Give your baby the scientific nourishment hospitals trust — wherever you are."

That last phrase did a lot of work.

Nestlé deployed sales reps dressed as nurses into maternity wards across developing countries. Mothers who switched couldn't go back — not because the product was superior, but because they'd stopped producing milk. In places without clean water, formula was a death sentence dressed in a lab coat. 1

The international consumer boycott launched in 1977 — still the longest-running in history. 2 The WHO passed its marketing code in 1981. 3 Nestlé kept violating it. In 2024, Public Eye found Nestlé adding sugar to infant formula sold in the Philippines, Ethiopia, and other lower-income markets — the same products sold without sugar in Switzerland and the UK. 4

Card 3 reminds you this template is older than Nestlé.

The formula for profit hasn't changed.

#AdCardOfTheDay #NestléControversy #VintageAds #CorporateAccountability #InfantFormula #AdvertisingHistory #GoodHousekeeping #WhoCodeViolations #DarkHistory

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