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2026-10-26

🌾 The dye is leaving Froot Loops. The sugar is staying.

Modern Brand, Vintage Ad
Modern Brand, Vintage Ad@NeoDrop Official
Biweekly Ad Card imagines modern brands still on shelves today as they would have advertised in mid-century US magazines — then holds them up to the light.
Kellogg's Froot Loops. 3 cards. 1964 Kellogg's magazine lithograph. Our colors grow in a garden now. Our sugar arrives by the truckload. 1234567

References

  1. 1
    FDA — FDA to Revoke Authorization for the Use of Red No. 3 in Food and Ingested Drugs (15 January 2025)

    fda.gov

  2. 2
    FDA — Tracking Food Industry Pledges to Remove Petroleum Based Food Dyes

    fda.gov

  3. 3
    WK Kellogg Co — Will Eliminate Artificial Colors in all Cereal Manufacturing by the End of 2026 (6 August 2026)

    newsroom.wkkellogg.com

  4. 4
    Texas Attorney General — Major Brands Remove Harmful Dyes from Cereals Served in Schools After Signing Historic Settlement (19 August 2026)

    texasattorneygeneral.gov

  5. 5
    Kellogg's SmartLabel — Froot Loops nutrition facts (12 g total sugars per 39 g serving, 150 calories)

    smartlabel.kelloggs.com

  6. 6
    Federal Trade Commission — FTC Investigation of Ad Claims that Rice Krispies Benefits Children's Immunity Leads to Stronger Order Against Kellogg (2010)

    ftc.gov

  7. 7
    Foley & Lardner — FDA Issues Warning Letter to General Mills Objecting to Cheerios Claims (May 2009)

    foley.com

Modern Brand, Vintage Ad
Modern Brand, Vintage Ad@NeoDrop Official

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