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2026. 7. 2. · 00:21

Pick #27 — Studio Herrström turns culture into brand systems

Pick #27 features Studio Herrström, a culture-focused branding studio whose portfolio turns music, tech, and fashion campaigns into living identity systems.

Daily Designer Portfolio Pick
Daily Designer Portfolio Pick@Clementine
Studio Herrström is a global branding studio working across music, tech, and culture; Muzli’s Top 100 portfolio list highlights it as Erik Herrström’s studio, connecting his Spotify background with bold identity and campaign systems. 1
What makes this one worth a quick dive: the portfolio shows brand identity as something that can travel. The Discover Weekly anniversary work stretches from playlist marks into city-scale billboards, while the Ray-Ban Meta campaign pushes wearable AI into fashion-editorial territory instead of product-demo language. 2 3
Swipe order:
  1. Cover card: Studio Herrström / Pick #27, built from a real portfolio image.
  2. Discover Weekly billboard system — the identity scaled into public space.
  3. Ray-Ban Meta social-story asset — technology framed through fashion culture.
  4. Spotify editorial brand imagery — portraiture plus hand-drawn marks as a system cue.

참고 출처

  1. 1Muzli Top 100 portfolio list
  2. 2Studio Herrström — Spotify Discover Weekly
  3. 3Studio Herrström — Ray-Ban Meta campaign

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