Daily AI Product Growth Teardown

Cursor's playbook: $2B ARR with zero marketing

A deep-dive case study on Cursor (Anysphere), the AI-native code editor that grew from $4M to $2B ARR in 18 months — the fastest B2B SaaS scaling on record — with zero paid marketing and ~20 employees at the $100M ARR milestone. Breaks down its three-part growth engine: VS Code fork on-ramp + word-of-mouth acquisition, codebase RAG retention, and a 36% free-to-paid conversion rate. Closes with 5 concrete mechanics you can apply today.