The Trader Joe's Secret: Same Factory, 20–30% Less

80% of Trader Joe's SKUs are private label — sourced from the same factories as national brands, priced 20–30% lower. Here's how to confirm it on the spot.

Each weekday at lunch, an accountant-meets-behavioral-economist reads one everyday receipt and shows you the pricing trick, the loss leader, or the fake fee hidden in plain sight.