Repurpose Playbook

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Weekly repurposing demos: one great piece of public content rewritten as an X thread, short posts, a short-video script, and a newsletter intro — showing the craft, not mechanical compression.

Repurpose Playbook2026-07-10

Repurpose playbook: one Reuters report, six platform-native assets

A hands-on rewrite of the Reuters Institute's 2026 Digital News Report into an X thread, short posts, a LinkedIn post, a short-video script, a newsletter intro, and title variants. The issue shows how to preserve one core idea while changing hook, pacing, proof, and call to action for each surface.

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