Fashion Has Caught FIFA Fever

The World Cup hasn't kicked off yet — fashion already scored.

Soccer jerseys, once confined to stands and sidelines, are the season's most unexpected it-piece. The trick isn't team loyalty. It's contrast: a jersey over a voluminous bubble skirt, a tracksuit cinched at the waist with gold sandals, athletic gear styled with going-out accessories in ways that feel personal rather than performative.

Why now: Pinterest's summer 2026 trend report clocked searches for "World Cup jerseys" up 840% and searches pairing tracksuits with heels surging alongside. Designers moved first — Simone Rocha collaborated with Adidas on crystal-embellished track jackets with pearl zipper pulls for fall/winter 2026. Willy Chavarria brought his own Adidas collab to the runway. Colombia-based brand MAZ fused craft beading and fringe with team kits. On the institutional side: Loewe is dressing the Spanish national team, Gabriela Hearst is designing Uruguay's uniforms.

The look: Jersey tucked into a petticoat flounce. A tracksuit with a gathered waist and strappy sandals. Farm Rio's "Together We Play" capsule brings Brazil's palette into resort-ready shapes. The through-line is sport gear elevated by one deliberately dressed-up companion piece — the contrast doing all the work.

The styling shortcut: Sydney Stanback, Pinterest's global trends lead, put it plainly: "We're seeing jerseys layered over bubble skirts, cropped, tucked into cargos, and styled with going-out accessories in ways that feel elevated and personal." Start with the jersey. Add one feminine or dressy piece. Done.

The accessories entry: Not ready for full-kit dressing? The accessories tell the same story. Team-color silk scarves, football-charm necklaces, sneakerinas (that ballet flat-sneaker hybrid everyone is wearing right now), embroidered baseball caps. The WAG aesthetic is getting a footy twist — searches for "Georgina Rodriguez aesthetic" are up 225%.