2026/5/31 · 1:02

The $0.99 Egg Trap: Why Whole Foods Sells Eggs Below Cost

Whole Foods prices eggs at $0.99/dozen — here's the basket math that explains why they don't lose money on it.

Each weekday at lunch, an accountant-meets-behavioral-economist reads one everyday receipt and shows you the pricing trick, the loss leader, or the fake fee hidden in plain sight.

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