The Sandwich Subway That Never Was — 1960s Saul Bass-style Edition

A fictional orange-and-purple sandwich subway logo translated into 1960s Saul Bass-style geometry, with three public-domain reference samples inside a clean modern portfolio frame.

The fictional orange-and-purple sandwich subway mark borrows three visible moves from 1960s identity work. Saul Bass's eight-bar and twelve-bar globe studies reduce a solid circle to uneven horizontal bands. 12 The public-domain Psycho (1960) logo adds a different cue: a heavy wordform split by a hard horizontal tear. 3
Those references become three fictional decisions here: stacked bars become a tunnel route, orange and purple replace the reference blues with a warmer food-and-transit signal, and the category name carries the mark in two dense uppercase lines. The period language stays inside the artwork; the surrounding sheet stays clean, neutral, and contemporary. No real brand identity is recreated.
Logos Reimagined

Logos Reimagined

Every two weeks, a 2-3 card set: a brand-category logo re-imagined in another decade's design style — period-accurate logo inside a modern design-portfolio frame. 'The sandwich shop' as 1920s art deco etc.

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