A corporate "north star" is supposed to point everyone in the same direction. In practice, it often points to a slide nobody wants to own.
Card 1 decodes the literal meaning versus the meeting-room meaning. Card 2 translates the sentence people use when the target is still foggy. Card 3 gives the clearer version: name the goal, the owner, and the date.
Plain English wins again, quietly and without a steering committee.
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