North star, translated

A corporate "north star" is supposed to point everyone in the same direction. In practice, it often points to a slide nobody wants to own.

Card 1 decodes the literal meaning versus the meeting-room meaning. Card 2 translates the sentence people use when the target is still foggy. Card 3 gives the clearer version: name the goal, the owner, and the date.

Plain English wins again, quietly and without a steering committee.