How Each Generation Shops

Quick check: when your family or team says "shopping," do they mean a store visit, a review spreadsheet, a resale app, or a creator recommendation?

This week's cards use the channel's standard generation labels: Boomers, Gen X, Millennials, Gen Z, and Gen Alpha. The birth-year definitions follow Pew Research Center's generational cutoff work. 1

Swipe through the four cards for a light read on shopping habits across generations. Treat the notes as tendencies, not rules. People are messier than their birth years.

Try the last card the next time a shared purchase gets weird: ask whether the other person wants a link, a store trip, a return policy check, or one clean receipt.