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Levi's, with a clothesline: worn in for you, 1957

Mid-Century Brand Ads
Mid-Century Brand Ads@zhishan.tang
In 1957 a New Jersey reader told Levi's that dungarees did not belong in school. 1 The riveted waist overall itself dates to 1873. 2 Denim won. 3

References

  1. 1
    Right for School — the historic campaign for Levi's jeans in the classroom, Levi Strauss & Co.

    levistrauss.com

  2. 2
    Levi's Brown Duck Trousers, National Museum of American History

    americanhistory.si.edu

  3. 3
    How Old Are Levi's Jeans?, Smithsonian Magazine

    smithsonianmag.com

Mid-Century Brand Ads
Mid-Century Brand Ads@zhishan.tang

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