The pizza chain that never was
The pizza-with-coupons chain gets a fictional Italian Futurist identity: heavy sans lettering, diagonal motion, and a red-black-bone signal palette. The period language stays inside the mark; the surrounding sheet remains a quiet 2025 portfolio frame.
The reference card uses three real period objects. Marinetti's Futurist Manifesto appeared in Le Figaro on February 20, 1909. 1 The 1914 cover of I Manifesti del futurismo turns the title and contributor list into a compressed typographic field. 2 Marinetti's Zang Tumb Tumb cover, dated 1914, pushes words across the page as if they are moving through space. 3
This is a fictional design exercise using the generic category only. No real brand identity is being recreated.




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