January 1909, Burlington, New Jersey. Residents step outside on a Saturday morning and find hoofprints in the fresh snow — single-file, two-legged gait, appearing on rooftops and doghouses and drainpipes. Within days, the panic has spread across thirty newspapers. Schools close. Armed search parties enter the Pine Barrens. And a creature gets famous that — as one historian puts it — was never really a creature at all.
This episode traces the full life cycle of the Jersey Devil: from a colonial-era political smear campaign against a Quaker almanac publisher, through Benjamin Franklin's genuinely petty almanac rivalry, into the January 1909 newspaper frenzy that made the legend national — and then into the 1982 NHL fan vote that made it global. Along the way, we visit the urban legend inside the legend: the claim that New Jersey once designated the Jersey Devil as its official state demon. It didn't.