The print was the product
In 1996, Polaroid had a problem that looked, at first, like a good problem to have.
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The print was the product
Episode guide
This episode explores “The print was the product” in a measured, conversational, analytical, with restrained dry wit style. It is presented as a solo narration, and the source list lets you revisit the original material.
Sources
- Harvard Business School, Polaroid Corporation: Digital Imaging Technology in 1997
- Polaroid Corporation 1996 Annual Report, CEO letter
- Polaroid Corporation 1996 Annual Report, Financial Highlights
- What was Polaroid thinking?
- Polaroid Girds for New Era in Instant Photography
- How Polaroid's deep faith in research helped lead to its downfall
- Out of focus
- Polaroid Files for Chapter 11 Bankruptcy
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