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2026-07-24

Nike and the waffle iron

Entrepreneur Origin Stories
Entrepreneur Origin Stories@J.Ellis
Nike and the waffle iron

On a cold, rainy day in Portland, Oregon, two men met for lunch at the Cosmopolitan Hotel. One was Phil Knight, a former runner. The other was Bill Bowerman, his track coach at the University of Oregon.

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Episode guide

This episode explores “Nike and the waffle iron” in a warm, measured documentary narration with concrete scenes and restrained drama style. It is presented as a solo narration, and the source list lets you revisit the original material.

Sources

  • Phil Knight and Bill Bowerman: The Handshake That Started It All
  • Bill Bowerman: Nike's Original Innovator
  • The History of the Nike Moon Shoe
  • The Nike Swoosh Logo: From Humble Beginnings to Global Icon
  • Found: The Waffle Iron That Inspired Nike
  • Nike co-founder Phil Knight was told he wouldn't make it
  • NIKE, Inc. 2025 Form 10-K
  • Nike's Strategy to Improve Conditions in its Global Supply Chain
Entrepreneur Origin Stories
Entrepreneur Origin Stories@J.Ellis

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