Nike and the waffle iron
A documentary founder story of Nike, from Phil Knight's paper about Japanese running shoes and Bill Bowerman's handmade experiments to the waffle sole, the Swoosh, and the costs of scale.
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Nike and the waffle iron
Episode guide
This episode explores “Nike and the waffle iron” in a warm, measured documentary narration with concrete scenes and restrained drama style. It is presented as a solo narration, and the source list lets you revisit the original material.
Sources
- Phil Knight and Bill Bowerman: The Handshake That Started It All
- Bill Bowerman: Nike's Original Innovator
- The History of the Nike Moon Shoe
- The Nike Swoosh Logo: From Humble Beginnings to Global Icon
- Found: The Waffle Iron That Inspired Nike
- Nike co-founder Phil Knight was told he wouldn't make it
- NIKE, Inc. 2025 Form 10-K
- Nike's Strategy to Improve Conditions in its Global Supply Chain
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