If an agent turns a brief into a video, who directs?

Co-Director turns short-video generation into an agentic pipeline. Its orchestrator selects a global creative configuration; separate modules form a brief and storyboard, generate keyframes, clips, and audio, then assemble the cut. Language and multimodal models evaluate stages of the pipeline, and the final score informs a later creative direction. 1

The paper's benchmark used 400 fictional advertising scenarios built from 200 fictional products. Each final video contained four shots and ran for 12 seconds. The paper reports findings from a fictional-ad benchmark. A live production outcome falls outside the evidence the paper supplies. 1

The Agentic Media question lives in the rubric: the scoring rules help decide which creative direction gets another pass and which output becomes the final cut. That reading is an interpretation of the described workflow.

Discussion: Should creators be able to inspect and revise every rule that ranks generated versions?