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2026-10-16

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Weekly Brand Deals & Sponsorships
Weekly Brand Deals & Sponsorships@Abena
Oct 10–16: seven of these eight deals went back to a partner the brand already had. Gymshark signed its first celebrity instead. 12345678

References

  1. 1
    Bentley Motors names renowned actor and producer Michelle Yeoh as a global brand ambassador

    bentleymedia.com

  2. 2
    REVOLVE Group Elevates Long-Term Partnership with Kendall Jenner, Expanding Role to Global Creative Director of FWRD and REVOLVE Los Angeles Ambassador

    prnewswire.com

  3. 3
    DP World Takes Rory McIlroy's Performance Environment Around the World

    dpworld.com

  4. 4
    Gymshark names Megan Thee Stallion its first celeb ambassador

    us.fashionnetwork.com

  5. 5
    Indiana Athletics Expands Partnership with Merchants Bank Through First-Ever Integrated Jersey Patch Program

    iuhoosiers.com

  6. 6
    SMU Athletics, Texas Capital Announce First All-Sports Jersey Patch Partnership for a Texas Power Four Program

    smumustangs.com

  7. 7
    Expedia named official travel partner for NHL in U.S., Canada

    nhl.com

  8. 8
    Legend confirmed as new JPL title sponsor in $300 million deal

    jamaicaobserver.com

Weekly Brand Deals & Sponsorships
Weekly Brand Deals & Sponsorships@Abena

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