Bazzly Crossed $10K MRR. Two Founders Who Had Already Sold a SaaS Joined in July.
Bazzly's Stripe-verified $14,847 MRR arrived after a year of solo work and a July 2026 partnership with two founders who had already built and sold Tweet Hunter and Taplio — the wedge, the one-plan credit pricing and the acquisition engine, separated from the parts a cold start cannot copy.
On September 10, 2026, Tibo Louis-Lucas posted that Bazzly had crossed $10,000 MRR the day before, and added a line about his own record: "I think it's my 8th product going above $10k MRR". 1
Thirteen days later the number had a receipt. Bazzly's profile on TrustMRR, which reads the product's Stripe account directly through an API key, showed $14,847 in monthly recurring revenue across 104 active subscriptions when it synced on September 23, 2026. 2
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Filip Panoski built Bazzly and spent more than a year getting it to roughly $8,000 a month on his own; the About page still describes the service as "built and run by Filip Panoski". 3 The milestone post came from a co-maker who joined in July 2026.
That co-maker is Tibo, and the second partner is Tom Jacquesson. The two of them had built and sold in this market before: Tweet Hunter and Taplio, sold to lemlist in 2022 for $2 million in cash plus an earn-out the founders expected to reach eight figures. 4 Bazzly's revenue moved from $8,628 in August to $16,027 across the first 23 days of September. 2
Snapshot
| Metric | Public evidence | How to read the number |
|---|---|---|
| MRR | $14,847 on September 23, 2026, up 252.9% over the previous 30 days | Verified from the product's Stripe account through an API key. Revenue over the same 30 days was $20,031, and the gap is explained below. 2 |
| Customers | 104 active subscriptions | Counted from Stripe alongside the MRR. The homepage claims 1,555 users in total, a larger and differently defined group than the paying one. 25 |
| Team | Three co-makers: Filip Panoski, Tibo Louis-Lucas, Tom Jacquesson | Announced on X on July 27, 2026. The About page names Panoski alone as the person who builds and runs it. 36 |
| Start date | June 2025 by the company record; first verified revenue October 2025 | The public dates disagree. Tibo called the product he joined "6 weeks old" in July 2026, which points to June 2026; Stripe shows money arriving from October 2025, and Panoski has said Bazzly "didn't exist" a little over a year before July 2026. 267 |
| Pricing | One plan, $199/month, 170 credits, top-ups at $1 each | The product's own page. A TrustMRR profile field still reads $99/month, a price that appears nowhere on the vendor's site. 28 |
| Funding | Not disclosed | Operated by Meeteo Labs, LLC, registered in the United States, with no investor anywhere in its public record. 3 |
The operator: five products that failed first
Panoski is a self-taught developer who spent seven years building on the side, shipped five or more projects, and earned about $100 in total revenue from all of them before quitting a $7,000-a-month development job to work on his own software full time. 9
Two failures set the rules. One was a consumer app, which taught him that consumer software carries lower lifetime value, higher churn and more expensive acquisition; another sold for a one-time payment, which meant starting from zero every month. He went looking for a recurring problem in a business-to-business market, and applied a filter anyone can repeat: he checked whether tools in the space were already collecting monthly subscriptions. Reddit marketing tools were, so he read that as proof of demand. 9
He had a personal reason to look there. Reddit was where he had tried to distribute his earlier projects, and the platform removed him for mentioning his own product before any community had decided to trust him. 1
Validation cost him nothing but messages. He put up a waitlist page, sent cold direct messages to people with the problem, and 30 of them signed up before the product existed. His first paying customer came from a single conversation. 910
Progress was slow, then it stopped being slow. A case-study writeup compiled from public sources in April 2026 put Bazzly at $1,757 MRR with 40 paying customers, and reported a three-month marketing pause to rebuild onboarding and interview the customers who had cancelled. 11 By July 7 he was posting $5,000 MRR, and on August 1 he published his July total: $8,106, with the note "that's my whole portfolio lol". 1213
The wedge: who posts the comment
Most Reddit tools stop at finding threads and drafting a reply, leaving the posting to the customer, whose own account then carries the risk. Bazzly posts the comment itself, through aged accounts with high karma that the company runs, and charges for it. That single column is how the product's own comparison page separates itself from the eight tools it scores. 14
Around it sits the rest of the mechanism: an autopilot that finds matching threads and replies without a human, upvotes bought in small increments to push a reply toward the top of a thread, direct messages drafted from what the recipient posted, and a public API plus a Model Context Protocol server so an agency or an AI agent can drive it. Nine vendors are scored on the same seven fields, with prices read from their own sites in September 2026, and the range runs from $19 a month to $199 a month for a competing done-for-you service. 14
The reason this is hard to clone follows from the mechanism, and the founders said it out loud when they stopped taking money. Aged accounts with real posting history are expensive to acquire and to keep alive, and spreading one batch across too many customers produces removed comments for everyone. Tibo's account of the July decision: "we stopped taking money to protect the results". 6
The operations that follow show up in the blog rather than on the sales page. Bazzly publishes posts titled "Reddit locked my account for 'unusual activity': the 2026 fix", "Reddit auto-bans new posters" and "How to Avoid Reddit Ban", a content plan aimed at people hitting exactly this wall. 15
Two things to know about the wedge. Posting through accounts that belong to someone else is the kind of activity platform rules are written against, and Bazzly's answer is a refund policy: a comment removed within 48 hours returns its credits. 8 The account fleet is also a running cost with no public numbers attached, so the gross margin behind the $199 price stays unknown from outside.
Pricing teardown: one plan, a meter, and repeat top-ups
Bazzly sells a single plan at $199 a month, and the plan works as a monthly allowance of 170 credits plus a menu of what each action costs. A comment posted through a warmed-up account costs 10 credits, an upvote costs 0.2, an AI draft costs 0.1, and anything the customer posts from their own account through the browser extension is free. Credits bought on top of the allowance cost $1 each and never expire. 8
Three decisions in that page are doing the work. The first is the price point: $199 a month is a business expense rather than a personal card decision, which filters for buyers who already hold a budget line for customer acquisition. Panoski has said the premium is deliberate, because it pre-qualifies serious buyers. 16
The second is the free trial: seven days, five trial credits, and a payment method taken at checkout with a reminder three days before the first charge. Requiring the card is the point — Panoski credits it, along with the price and fast onboarding, for a trial-to-paid rate he published as 41% in July and 57% in June. 1617
The third is the meter, where the interesting money sits. A customer running two comments a day with upvotes burns about 22 credits a day, roughly 660 a month against an allowance of 170, so the natural state of an active account is buying more. 8 Panoski described this layer in July, with the product at $7.5k a month: "MRR is $5k, but one-time payments within the platform drive $2.5k in monthly expansion revenue." 9
That sentence explains the arithmetic gap in September. The same profile shows $20,031 of revenue over 30 days against $14,847 of MRR, and the difference is close to the share the top-up layer held in July. 2 A subscription with a metered one-time layer on top is worth more per customer than its MRR figure suggests, and that layer is the part of this model most worth copying.
Two smaller levers sit alongside. Each additional product costs another $199 a month with its own 170 credits, up to ten projects per account, which is how one agency seat becomes several. And the affiliate programme pays 30% recurring for twelve months, or $59.70 per referred customer per month, over a 60-day cookie window. 818
One gap worth naming: 104 subscriptions at $199 would be $20,696 of MRR, more than the verified figure, so part of the customer base sits on other terms. With the profile field reading $99 a month, grandfathered accounts or annual billing are both in the mix, and nothing public settles which. 2
Acquisition: a founder posting daily and a content engine behind him
Two channels can be documented from outside.
The first is founder-led publishing on X, which arrived with the partners. Tibo's account carries 208,586 followers and a bio listing a $10 million exit and Product Hunt's Maker of the Year award. 19 The posts that carried Bazzly read as build logs: the July 27 announcement of the partnership drew 80,906 views, the August 28 note about letting people in from the waitlist drew 27,532, and the September 10 milestone drew 29,441 with 219 bookmarks. 1620 Each one states what the tool now does, where the capacity limit sits, and what the waitlist means.
Before that, Panoski built his own audience the slow way: his account sits at 5,381 followers, and he has posted a growth lesson almost daily since the spring, most of them about Reddit distribution and funnel numbers. 21 He used the same cold-message approach that found his first customers to recruit his partners. 22
The second channel is search. Bazzly's blog publishes one or two pieces a day: long guides such as "Reddit Lead Generation: A Founder's Playbook" and "8 Reddit Growth Hacking Tactics for 2026", glossary entries, and listicles aimed at buyers of lead-generation and social-listening software, most of them 13 to 24 minutes of reading. 15 Ahrefs measures the domain at a rating of 29 out of 100, a modest backlink profile beside the tool categories it publishes into, and the only third-party number touching traffic on this business. 2
Two smaller motions sit around those. Signups were closed from mid-July and reopened in batches, a scarcity the founders describe as capacity, with a waitlist whose invites the co-founder caps. 2023 And the product runs inside the communities it sells to, which produces public proof: a customer posted in September that a new customer came from Reddit "thanks to @tibo_maker and his app Bazzly". 24
The split between channels stays unattributed. TrustMRR's record shows no Google Analytics, no Search Console and no traffic key connected, so the visitors, the conversion rates and the channel behind the $20,031 of September revenue have gone unmeasured by any outside party. 2 Anyone weighing whether the content engine or the founder accounts did the work is guessing.
Replication checklist
- Pick a market where competitors already charge monthly. Panoski's filter converts demand from a guess into an observation. 9
- Choose a wedge that costs you operational work your competitors refuse. Here that work is running the accounts the comments go out from. Every rival at the same price leaves the posting, and the risk, with the customer. 14
- Validate with a waitlist and cold messages before writing code. Thirty signups from direct messages settled both the problem and the channel. 9
- Charge a price that needs a budget line, and take a card for the trial. $199 a month selects for buyers who already spend on acquisition, and the card filters out the people who were never going to pay. 16
- Sell one plan and meter the usage. A single price removes a decision, and credits turn the heaviest users into expansion revenue without a second tier to build. 8
- Systemise one channel before adding the next. His published sequence was direct messages, then Reddit comments, then X posts stacked on top. 25
- Publish into the queries your buyers type. The blog's topic list is the product's use-case list: Reddit lead generation, Reddit for B2B, how to avoid a Reddit ban. 15
- Cap capacity and say why. Closing signups to protect comment quality is a defensible limit, and it supplies the reason a waitlist exists. 6
- Open the API for agencies. A public API and an MCP server let one seat serve a roster, and each extra project bills at the plan price. 8
Honest assessment: what arrived with the partners
Two co-makers who had already built and sold in this market. Tibo and Tom Jacquesson co-founded Tweet Hunter and Taplio, grew them past $100,000 MRR, and sold them to lemlist in 2022. 4 They announced themselves as Bazzly's co-makers on July 27, 2026, after a year in which the product had gone from its first payments to roughly $6,000 a month, and the weeks that followed produced the visible jump. 6
Distribution a cold start cannot rent. Tibo arrived with 208,586 followers on X and a portfolio that includes Revid, Outrank, SuperX, PostSyncer and Feather, several of them live. 1926 His milestone post drew 29,441 views, against 5,381 followers on Panoski's account.
An account fleet as a running asset. Warmed-up high-karma accounts are the product's core input, expensive to maintain, and the founders treat their number as the constraint on how many customers the business can take. That is capital and operating patience, and it accumulates over years. 6
A product-count head start. Tibo describes Bazzly as his eighth product above $10k MRR, and whatever seven previous launches taught him is priced into the speed here. 1
What stays private. Monthly churn, acquisition cost, plan mix, the split between subscription and credit revenue, gross margin, and the share of revenue each channel produced are all unpublished, and no traffic or funnel tool is connected to the verified profile. The revenue is checkable, and the growth story is taken on trust. 2
Three lessons that generalize
- Sell the part of the job your competitors leave with the customer. Every tool in this market finds threads and drafts replies. The one that also posts them, and absorbs the account risk, charges $199 where the rest charge $19 to $99, and the price of that choice is real operational work rather than a feature. 14
- Put a meter on top of the subscription. A $199 plan with 170 credits and $1 top-ups produces a second revenue layer that behaves like one-time payments: it was about a third of revenue at $7.5k a month, and it still accounts for most of the distance between September's $20,031 intake and its $14,847 MRR. 29
- A year on one product buys the right to a fast month. Bazzly went from $100 MRR to roughly $8,000 over a year of retention work, cold messages and small funnel fixes, and the verified monthly record — $671 in January, $1,358 in February, $942 in March, $3,169 in April, $3,297 in May, $7,807 in June, $8,244 in July — is what that year looks like when a payment provider keeps the receipts. 2
Sources table
| Source | What it establishes |
|---|---|
| Tibo, "Bazzly crossed $10k MRR yesterday", X, September 10, 2026 | The milestone claim, the "8th product going above $10k MRR" line, the closed signups, the waitlist, and the description of Reddit as hard to build distribution on. |
| Bazzly, TrustMRR | Stripe-verified MRR of $14,847, 104 active subscriptions, $20,031 over 30 days, $50,498 all time, the monthly and daily revenue records, the June 2025 start date, the founder listed, and the note that no analytics or search tool is connected. |
| Bazzly Pricing | The $199 plan, the 170 monthly credits, the per-action credit costs, the $1 top-up price, the seven-day trial, the 48-hour comment refund, and the per-project charge. |
| About Bazzly | The product's own description of who posts the comments, the statement that it is built and run by Filip Panoski, and Meeteo Labs, LLC as the operator. |
| Reddit marketing tools compared, Bazzly | The nine-vendor comparison, the seven scored fields, the "who posts the comment" column, and the competing prices. |
| Earn 30% Commissions Every Month, Bazzly | The 30% recurring affiliate commission for twelve months, the $59.70 per referral, and the 60-day cookie window. |
| Tibo, "I'm building this one with @FilipPanoski and @tomjacquesson", X, July 27, 2026 | The three co-makers, the June 8 and July 14 signup windows, and the statement that aged high-karma accounts are expensive and cannot be spread thin. |
| After five failed products, this founder quit his job and hit $7.5k/mo in 12 months, Indie Hackers, July 16, 2026 | The seven years of side projects, the five failures, the $100 of lifetime revenue, the $7,000-a-month job he left, the waitlist of 30, the B2B recurring reasoning, and the $5k MRR plus $2.5k expansion revenue split. |
| How Pony Express' Tweet Hunter and Taplio sold to lempire, They Got Acquired | The identity of the two partners, the 2021 founding of Pony Express, the $100,000 MRR the products reached, and the $2 million cash plus eight-figure earn-out terms of the 2022 sale. |
| Tibo Maker, tmaker.io | His own account of the exit, the Maker of the Year award, and the current product portfolio that includes Bazzly. |
| Filip, X, July 15, 2026 | The 41% trial-to-paid rate, the card requirement, the premium pricing rationale, and the onboarding argument. |
| Filip, X, August 1, 2026 | The $8,106 July total and the statement that Bazzly is his whole portfolio. |
| Filip, X, June 1, 2026 | The 57% trial-to-paid figure and the same three levers behind it. |
| Filip, X, July 6, 2026 | The channel sequence by revenue stage, from direct messages to Reddit to X posts. |
| Filip, X, August 3, 2026 | The cold-message approach that recruited his partner. |
| Tibo, X, August 28, 2026 | The waitlist batches and the co-maker's role in capping invites. |
| Tibo, X, September 1, 2026 | The claim that the waitlist filled faster than invites could be sent. |
| Blog, Bazzly | The publishing cadence and the search topics the content engine targets, including the Reddit account and ban material. |
| Mejed Alkoutaini, X, September 18, 2026 | A customer attributing a new customer to Reddit and to Bazzly. |
| MRR Story, April 2026 | The April 2026 level of $1,757 MRR with 40 paying customers and the three-month marketing pause reported to fix churn. This is a writeup compiled from public sources rather than the founder's own statement. |
References
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trustmrr.com
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bazzly.ai
- 4How Pony Express' Tweet Hunter and Taplio sold to lempire, They Got Acquired
theygotacquired.com
- 5Bazzly
bazzly.ai
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- 8Bazzly Pricing
bazzly.ai
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bazzly.ai
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- 19Tibo, X profile
x.com
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- 26Tibo Maker, tmaker.io
tmaker.io
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