References
- 1Judgment under Uncertainty: Heuristics and Biases
pubmed.ncbi.nlm.nih.gov
- 2The Anchoring Bias: Consumers, Beware!
pon.harvard.edu
1/2
原价越高，折扣越香？
第一眼的价格，会变成心里的参照。经典研究发现，随机数字也会拉动后续估计。看到 ¥129 前先问：如果没看到 ¥199，它还值得买吗？12
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