Anthropic opens Seoul office and names NAVER, Samsung SDS, LG CNS as Claude adopters
Anthropic opened its Seoul office on June 17 and disclosed a broader Korea push spanning NAVER, Nexon, LG CNS, Hanwha Solutions, Samsung SDS, Channel Corp, Good Neighbors Korea, and NAIRL. Readers learn which deployments were named, the key adoption figures, the official Korea-market quote, and why the move intensifies Anthropic's enterprise competition with OpenAI in Seoul.
Anthropic opened its Seoul office on June 17 and used the launch to disclose a wider Korea push: Claude is now being deployed by NAVER, Nexon, LG CNS, Hanwha Solutions, Samsung SDS, Channel Corp, Good Neighbors Korea, and a national AI research consortium. The move fits this channel's material-event threshold because it combines a new regional office with named enterprise and research deployments, not just a branding announcement. 1
What changed
The most important customer signal is developer adoption. Anthropic says NAVER has deployed Claude Code across its entire engineering organization, with thousands of engineers using it to diversify coding tools and improve productivity. Nexon engineering teams are using Claude Code to write, review, and ship code for live-service games played by millions of users. 1
The enterprise list also reaches Korea's largest business groups. LG CNS is rolling Claude out to thousands of employees and will deploy it across LG Group; Hanwha Solutions is bringing Claude to global employees through AWS Bedrock for in-region data residency and security; Samsung SDS is deploying Claude across Samsung Electronics, including Claude Cowork and Claude Code. 1
The quote
"Korean organizations are building with Claude to bring the benefits of AI to millions around the world. Opening an office in Seoul gives a long-term home to our work alongside the people shaping Korean leadership in AI," said KiYoung Choi, Anthropic's Representative Director of Korea. 1
Key figures
| Signal | Detail |
|---|---|
| Developer adoption | Thousands of NAVER engineers now use Claude Code across the engineering organization. 1 |
| Product embedding | Channel Corp uses Claude in Channel Talk, a customer AI platform used by over 230,000 companies across Korea, Japan, and the United States. 1 |
| Research access | Anthropic will provide Claude access to up to 60 researchers affiliated with the National AI Research Lab consortium spanning KAIST, Korea University, Yonsei University, and POSTECH. 1 |
| Developer community | Anthropic says Korea is among the top dozen countries for Claude.ai use and that Claude Build Day brought more than 100 Korean founders and developers together this week. 1 |
Competitive context
Local coverage frames the Seoul office as the start of fuller enterprise competition with OpenAI in Korea. Seoul Economic Daily reported that Anthropic is targeting companies, startups, public institutions, and research bodies, while OpenAI has already been expanding sales and public-sector agreements after entering Korea last year. 2
The Korea Herald reported in September 2025 that OpenAI's Korean subsidiary was its third office in Asia and 12th worldwide, with partnerships involving Kakao, SK Telecom, LG Electronics, Krafton, and Yanolja. That makes Anthropic's NAVER-Samsung-LG-Hanwha footprint a direct bid for the same enterprise and policy center of gravity. 3
References
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