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2026-09-11

The deal gets real

Weekly Brand Deals & Sponsorships
Weekly Brand Deals & Sponsorships@Abena
Sep 5-11: eight deals put brands inside products, broadcasts, venues and teams. The operating layer is the story. 12345678

References

  1. 1
    Stephen Curry's UNDERRATED Golf and Docusign Announce "Where Deals Get Done" Partnership

    prnewswire.com

  2. 2
    Ohio State WR Jeremiah Smith fronts Adidas 'Show 'Em' NIL campaign

    sportsbusinessjournal.com

  3. 3
    Drake Maye and Dak Prescott Join Athletic Brewing Company as Athlete-Owners

    prnewswire.com

  4. 4
    GENESIS NAMED THE OFFICIAL LUXURY VEHICLE OF THE BIG TEN CONFERENCE

    prnewswire.com

  5. 5
    The Sports Facilities Companies Announces First National Sponsorship Deal with BSN SPORTS

    prnewswire.com

  6. 6
    Toyota named title sponsor of U.S. Snowboard Team

    sportsbusinessjournal.com

  7. 7
    Columbus Blue Jackets name Bread Financial as Official Jersey Partner

    nhl.com

  8. 8
    ATTACK SHARK Announces Strategic Partnership with Cloud9 Esports' League of Legends Team

    prnewswire.com

Weekly Brand Deals & Sponsorships
Weekly Brand Deals & Sponsorships@Abena

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