The deal board

Creator deals

• Khaby Lame x Holafly — Holafly named Khaby Lame its Global Brand Ambassador, building on the creator's use of the travel eSIM while traveling internationally. 1
• Riley Saurage x Forever 21 — Forever 21 named Saurage its newest brand ambassador for a back-to-school campaign, with the assortment distributed through Forever21.com, Walmart and Amazon. 2
• Lamine Yamal x American Eagle — American Eagle is turning its global ambassador relationship with Yamal into an approximately 25-piece co-branded capsule with FC Barcelona and Spain's forward, scheduled for a global September 3 launch. 3

Major sponsorships

• Costa Sunglasses x Shark Week — Warner Bros. Discovery named Costa a new sponsor with custom social video, a discovery+ takeover, an interactive WBD Stream experience and RE/FORM advertising around Shark Week 2026. 4
• Treasure AI x Portland Thorns + Portland Fire — The multiyear sponsorship makes Treasure AI the teams' official agentic experience platform, combining fan-engagement technology with venue, jersey and content rights. 5
• American Safety x Tulane Athletics — The five-year agreement makes American Safety the first jersey patch partner in Tulane Athletics history, with broader rights across multiple sports and team transportation. 6
• MOVA x Essendon FC — Essendon expanded MOVA's partnership to Co-Major Partner of its AFLW program and introduced Bonnie Toogood and Georgia Nanscawen as new brand ambassadors. 7