The THE SIN : BLISS rollout now gives fans two immediate actions: watch the first Bloody Paradise teaser and book a slot for the Seoul pop-up.
What changed
"Bloody Paradise" teaser. BELIFT LAB posted Official Teaser 1 at 9:00 p.m. KST on Aug. 17. The official HYBE LABELS video runs 21 seconds and adds the next visual checkpoint before the Aug. 21 release. 1
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Pop-up reservations. HYBE MERCH announced at 11:00 a.m. KST on Aug. 18 that pre-reservations are open for the THE SIN : BLISS POP-UP STORE. The event runs Aug. 21–26 at HYBE's first floor, 42 Hangang-daero, Yongsan-gu, Seoul. 2
Fans who plan to attend can use the official pre-reservation page now. The new page turns the previously announced pop-up dates into an actionable booking step, while the teaser adds a fresh video to open before release.