FTC Opens Comment on AI Accuracy Policy Statement

The FTC has opened public comment on a proposed policy statement that treats undisclosed steering of AI outputs away from users' reasonable expectations for accuracy as a potential Section 5 deception issue. Comments are due July 31, 2026. 1

Card 1 frames the alert: this is a proposed FTC policy statement, not a final rule.

Card 2 shows the legal theory: the FTC says AI companies have marketed systems as tools that aim to answer accurately and achieve users' objectives; steering outputs toward undisclosed objectives may mislead consumers under Section 5. 2

Card 3 translates the risk for AI providers, model deployers, app vendors, and compliance teams: review marketing claims, model-steering rules, user-facing disclosures, and any state-law conflict analysis before comments close. 3