Retyping the same brief into an AI chat is the thing Gems remove: you write the instructions once, save them, and reuse them. In the Gemini web app, open Gems from the menu and start a New Gem — give it a name and the instructions, and add files under Knowledge when the Gem needs your own documents. Preview its replies in the box on the right, adjust the wording, then save. 1
Open the Gem again from the Gems menu whenever that job comes round. Creating, editing and deleting a custom Gem happens in the web app, and the Gems you make appear in the Gemini mobile app and the Google Workspace side panel. Gems are marked available without a Google AI plan as well as on every paid tier, so a free account can build one too. Under My Gems, pick Edit to change the instructions and Update to keep them, or Delete when you are done with it. 12
Gems have a shelf life worth knowing before you build one. On personal Google Accounts they go away in November 2026, and your Gems are recreated automatically as skills; skills are already live for personal accounts over 18 and can be called in any chat by typing a slash followed by the skill's name. 3