The Deal Board | Aug 21-28, 2026

The Aug. 21-28, 2026 window brought six notable partnership announcements across creator marketing, sports, and entertainment. Creator deals put artists and athletes inside product, campaign, and event work; larger sponsorships added software, shirts, licensed merchandise, and pre-game rituals.

Gunna × Under Armour — global ambassador and creative director. Under Armour appointed Gunna as Global Brand Ambassador and Creative Director of P-Star. The partnership opens with a 14-piece apparel and footwear collection, including a limited Gunna UA Scorpio colorway. 1

Aryna Sabalenka × Moroccanoil — global brand ambassador. Moroccanoil appointed Sabalenka as Global Brand Ambassador, with global campaigns, exclusive content, immersive experiences, and marquee tennis events in the package. 2

Chelsea FC × Circle — principal and front-of-shirt partner. Circle and USDC will appear on Chelsea's men's, women's, and academy shirts during the 2026/27 season. 3

Texas Athletics × Lola Blankets — official blanket sponsor. Lola Blankets entered collegiate sports for the first time with football, men's basketball, women's basketball, baseball, student-athlete ambassadors, social content, and a Texas-branded collection. 4

Red Bull New York × LeagueApps — online registration partner. LeagueApps will support Red Bulls Youth Programs with camp management, compliance, family communications, and player evaluations for a program used by more than 50,000 players and families each year. 56

Brisbane Heat × SEIKO — Celebrity First Ball presenting partner. SEIKO will present the named pre-game activation before Brisbane Heat home fixtures, extending a personality-led ritual launched in 2023. 78

Across the six announcements, partnership rights move closer to the operating core: products, platforms, jerseys, student services, and the moments fans already gather around.