Ennaria — UGLY is hyperpop rejection done right

There's a lyric near the center of "UGLY" that summarizes the whole track in six words: "Gave you my heart, you told me it's ugly." 1 The hook doesn't arrive as a slow build or earned confession — it drops straight into your chest, all glitched-out production and distortion filters, the kind of hyperpop delivery that makes emotional devastation feel like a moshpit. That's Ennaria's entire mode, and "UGLY" is the sharpest version of it yet.

Ennaria is a rising hyperpop/scenecore artist operating under the LoveGore label, with a fanbase — self-named Nari Nation — that's been steadily growing on Reddit and YouTube. 2 Scenecore is the post-MySpace revival of early-2000s scene aesthetics — glitchy digital production, emotional catharsis dressed in bubblegum, heavy stylization — and Ennaria sits at its intersection with hyperpop's maximalist sound design. "UGLY" is co-produced by RAZIEL and tracey brakes, with additional writing credits from Michael Skwark and CVLTE. 3 The Genius genre tags read Electronic, Pop, Scenecore, Electropop, Hyperpop — and that spread is accurate. 1

"UGLY" dropped May 22 as the lead single from an upcoming eight-track debut album called Nari, and it arrives at an interesting moment in Ennaria's trajectory. 3 Two days earlier, the "ME!!" music video launched with a full CGI/VFX treatment that Ennaria directed herself as Executive Creative Director and Art Director — and that clip has already crossed 44,000 views on YouTube with over 6,500 likes in just three days. 4 The momentum between the two releases isn't coincidental. "UGLY" gives you the raw emotional content; "ME!!" shows you the visual world it lives in.

The community response to "UGLY" has been immediate. On r/ennaria, one listener called it "my favorite track by her" the same day it dropped, while another said simply: "I'm so obsessed with Ugly." 2 The 91.7% upvote rate on the release post reflects a fanbase that was already primed for this single — and the chorus lyric structure (wanting someone because they don't want you back; loving someone because they don't love you) gives them something real to attach to. This is a song about rejection as a perverse magnet, and hyperpop is exactly the genre equipped to make that feel euphoric rather than depressing.

The Nari tracklist places "UGLY" as the opener, followed by "ME!!", "Insecure," "Monstarrr," "Jealous," "ID*," "Actus Reus," and "Show Off." 3 Based on the first two singles, the album appears to be building a conceptual arc around self-worth, desire, and hypervisibility. Whether the back half sustains that register is the open question.

Listen now: UGLY on SoundCloud or stream via Spotify and Apple Music through DistroKid HyperFollow. 3