The Taco Truck That Moved the Map

At four in the morning, Los Angeles has two kinds of food problem. You are either trying to get home, or you are trying to convince yourself that one more taco is a reasonable life choice. In 2008, Mark Manguera had the second problem. He was eating a carne asada taco after a night of bar hopping when a thought arrived with the subtlety of a marching band: what if Korean barbecue went into a taco? That question would eventually involve a chef, a family hospitality network, a battered truck, a new social platform, and thousands of people willing to follow dinner from one parking spot to another. The chef was Roy Choi. The truck was Kogi. And the dining room was Los Angeles after dark.