同一盒肉，两种说法，我为什么拿了这盒？

同一盒肉馅，一边写「75% 瘦肉」，一边写「25% 脂肪」，我拿了前者。两句话是同一件事。下次把另一种说法也念一遍，再决定。1 2

1
The Framing of Decisions and the Psychology of Choice
doi.org
2
How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product
doi.org

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