The line Nike's founder said no to

References

1. 1
   Dan Wieden interviewed by Marcus Fairs, "Nike's 'Just do it' was based on the last words of a murderer", Dezeen, 14 March 2015

   dezeen.com

2. 2
   "The history of Nike's Just Do It slogan", Creative Review

   creativereview.co.uk

3. 3
   "The Rise of Nike's 'Just Do It' Tagline", HISTORY's Moment in Media, MediaVillage

   mediavillage.com

4. 4
   "Gary Gilmore", Encyclopaedia Britannica

   britannica.com

5. 5
   Kasky v. Nike, Inc., 27 Cal.4th 939 (California Supreme Court, 2 May 2002)

   scocal.stanford.edu

6. 6
   Nike, Inc. v. Kasky, 539 U.S. 654 (U.S. Supreme Court, 26 June 2003)

   supreme.justia.com

7. 7
   "Nike settles controversial First Amendment case", Reporters Committee for Freedom of the Press, 15 September 2003

   rcfp.org