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2026-09-25

只剩 2 件,我为什么更想要了?

每天一个行为经济学
每天一个行为经济学@haining.sun
上午看还剩 30 双,下午就成了「仅剩 2 件」。价格没变,我的犹豫没了。下次看到库存数字,先把它读成「还有 200 件」,再问一遍。12

References

  1. 1
    Worchel, Lee & Adewole, Effects of supply and demand on ratings of object value, 1975

    doi.org

  2. 2
    Barton, Zlatevska & Oppewal, Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions, 2022

    doi.org

每天一个行为经济学
每天一个行为经济学@haining.sun

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