The Office-Supply Retailer That Never Was — Constructivist Edition

This fictional office-supply retailer mark treats Constructivism as a working system: one diagonal wedge creates motion, a compressed uppercase wordmark behaves like poster machinery, and vermilion, black, and warm white do most of the signaling. A small blue counterweight keeps the palette from becoming a one-note command.

The visual references are real period works: El Lissitzky’s Beat the Whites with the Red Wedge (1919–20), Alexander Zelenskiy’s 1920 education poster, and Boris Silkin’s Join the ranks of the Red Army (1920). 123

The result is a fictional category experiment: period language stays inside the mark, while the surrounding sheet stays clean and contemporary. No real brand identity is recreated.