
A plain-English guide to what the change in a brokerage account's value really measures: why your own deposits and withdrawals move the balance, and how to read the two rates of return that separate your actions from the market's.
Education only: This lesson explains how investment performance is measured, for general learning. It is not individualized investment advice, and nothing named here is a recommendation. Every figure below is a hypothetical illustration, not a projection of what any account will do.

| Measure | What it measures | Whose decisions it includes | What it is good for |
|---|---|---|---|
| Investment rate of return (time-weighted) | How the investments themselves performed over the period | The investment or manager, with the size and timing of your deposits and withdrawals stripped out 3 | Judging whether the investments did what they were supposed to do |
| Personal rate of return (money-weighted) | What your money actually earned while it was in the account | The investments and the size and timing of your own deposits and withdrawals 2 | Seeing your own result on the money you actually put in |
fidelity.com
finra.org
finra.org
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