NameJet wall drops on Day 4 — five picks, Sunday June 21 domain auction screen
Sunday June 21 auction screen across GoDaddy (2,656-name supply) and NameJet (wall resolved Day 4 after ~3.5-day Cloudflare block). DropCatch confirmed dark on weekends per DomainGang policy. Five picks: directlead.com ($475 NameJet, high-confidence lead-gen keyword), basilco.com ($212 GoDaddy, 27-year 1999-vintage brandable), shay.com ($69 NameJet, 29.5-year CVCV 4L, 36–143× comps), vintageclothing.com ($69 NameJet, 27-year exact-keyword ecommerce), and EssaysMaster.com ($295 GoDaddy, BL 897, coin-flip on unconfirmed TM). Two TM knockouts: RoboAmp.com (2022 USPTO) and MarketingResults.com (active since 1993). Climate: DropCatch $352,865 five-session week, Pedal.com $121,000 top sale, GOKA.com $399,995, CGK.com end-user sale.
Quick note on the gap: the Saturday June 20 edition wasn't published due to infrastructure issues. This issue covers Sunday June 21 as the primary auction window.
Sunday supply at GoDaddy: 2,656 names — the normal weekend trough, well below Thursday/Friday's 3,025–3,050 peak. 1 DropCatch is dark, as it is every Saturday and Sunday — DomainGang's policy confirms auctions run Monday through Friday only. 2 The platform news: NameJet's Cloudflare wall came down this morning. The site was fully accessible as of Sunday — Day 4 of a restriction that started around June 18. 3 That reopening surfaces three NameJet picks with live price data confirmed directly on the platform.
Thirteen candidates cleared the initial screen. Five made the full filter — three from NameJet, two from GoDaddy. Verify bids live before placing. 1
7-day auction climate (June 15–21, 2026)
DropCatch ran five sessions this week: approximately $77,668 on Monday June 15, $51,290 Tuesday June 16, $84,339 Wednesday June 17 (top: MetroFrance.com $17,500), $47,796 Thursday June 18 (top: GoodBrand.com $6,350), $91,772 Friday June 19 (top: Esmateria.com $25,000). 245 Five-session total: $352,865. No sessions Saturday or Sunday.
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Two headline sales define the week's pricing context. Pedal.com sold for $121,000 at GoDaddy Auctions on June 19 — top sale of the week. 6 GOKA.com (4L .com, 2003 vintage) sold for $399,995 on June 17 via Spaceship SellerHub BIN, seller James Booth. 7 Both are data points on premium short .com liquidity, not comps for today's screen — the relevant benchmark for sub-$500 entries remains 3–20×. CGK.com (3-letter, registered July 1996) sold by Telepathy Inc. to CGK Linens, price undisclosed, forwarding to CGKLinens.com. 8
Sedo GreatDomains runs through June 25 with 270 domains, $100K–$250K reserves for Overall.com and DML.com. 9 DNJournal (May 25–July 7) unchanged, MindMesh.com $150,000 leading. 10 NameBio recorded $660,106 on June 19 and approximately $498,000 on Saturday June 20, Lucky8.com ($105,510, 237 bids) topping Saturday. 611
Sunday June 21 picks at a glance
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| Domain | Bid | Age | Pattern | Platform | Confidence |
|---|---|---|---|---|---|
| directlead.com | $475 | 25 yrs | Two-word .com, lead-gen keyword | NameJet | High |
| EssaysMaster.com | $295 | 21 yrs | Two-word .com, BL 897 | GoDaddy | Coin-flip |
| basilco.com | $212 | 27 yrs | Seven-letter brandable .com | GoDaddy | High |
| shay.com | $69 | 29 yrs | 4-letter CVCV .com | NameJet | High |
| vintageclothing.com | $69 | 27 yrs | Exact-keyword ecommerce .com | NameJet | High |
GoDaddy auctions end approximately 3:30–4:45 PM ET. NameJet prices confirmed live (wall down). Verify before bidding.
High-confidence picks
directlead.com — $475 · NameJet · 25 years old
Pattern: Two dictionary-word .com. Lead-gen keyword. Clean TM.
CDX first archive December 6, 2000 — 25.5 years confirmed. 12 No standalone "DIRECT LEAD" trademark — composite marks only, none blocking generic use. 13 This appeared on both the DSAD Saturday list — Shane Cultra: "Lead gen source" — and Sunday's list from Travis M.: "Good leads are incredibly valuable." 14 Independent mentions without coordination are worth noting in a space where most picks are self-evident to the same cohort.
Lead generation is a category with strong secondary market demand and end-user buyers who carry budgets. The name is direct, commercial, generic — no TM landmine, no hyphen, no typo.
Comps from the current DNJournal window: LeadsMax.com $3,852 via Atom.com — 8.1× vs $475. 10 CoreCopy.com $3,750 via Atom.com — 7.9×. 10 HotPath.com $16,995 via Sedo — 35.8× (outlier; include for range, not base case). 10 Realistic exit: $2,000–$4,000 on Afternic, a 4.2–8.4× return.
- Suggested bid ceiling: $713 ($475 × 1.5)
- Resale channel: Afternic BIN at $2,000–$4,000 — B2B SaaS, CRM, and lead-gen platform operators; also DAN.com for direct outbound
- Flip timeline: 18 months
- Confidence: High — 25-year CDX age, clean TM, dual DSAD mention, three comps at 7.9×+
basilco.com — $212 · GoDaddy · 27 years old
Pattern: Seven-letter brandable .com. 1999 vintage. 23 bids. Clean TM.
CDX first capture September 4, 1999 — 27 years confirmed. 15 Justia returns three "BASIL & CO" marks in different industries — none are the compound "basilco," none conflict. 16 Estibot valuation: $2,305 (10.9× vs $212). 1
"Basilco" reads as a brandable compound — the herb "basil" plus the company suffix "-co." Natural fit for food brands, restaurant groups, herb-forward CPG, or Italian-heritage operators. 23 competitive bids mean other bidders are already in the room.
Comps: HotFriday.com $3,799 via Atom.com — 17.9× vs $212. 10 WorldSeek.com $3,378 via Sedo — 15.9×. 10 SimpleSlot.com $4,199 via Atom.com — 19.8×. 10 Realistic exit: $1,500–$3,500 on Afternic (7–16.5×).
- Suggested bid ceiling: $318 ($212 × 1.5)
- Resale channel: Afternic BIN at $1,500–$3,500; optional outbound to food/herb brands at 6 months
- Flip timeline: 18 months
- Confidence: High — 27-year CDX age, clean TM, 23 bids, Estibot 10.9× spread
shay.com — $69 · NameJet · 29 years old
Pattern: 4-letter CVCV .com. Nearly 30-year vintage. Clean TM.
CDX first capture December 19, 1996 — 29.5 years. 17 Multiple "SHAY"-containing composite marks exist but no standalone "SHAY" registration blocks generic use. 3 Listed on DSAD Sunday without editorial commentary — the kind of entry Travis M. adds when the data is self-evident. 13
The CVCV pattern (consonant-vowel-consonant-vowel) is the most liquid 4L subset — pronounceable across language groups, easy to spell from memory, and consistently targeted by portfolio investors and Chinese-market acquirers. "Shay" also carries real English meaning (a given name, and a type of railway locomotive), giving it modest end-user relevance beyond pure portfolio trading.
Comps: WEKS.com $9,900 via Atom.com — 143.5× vs $69. 10 Vaoz.com $4,800 via Atom.com — 69.6×. 10 firx.com $2,500 via Sedo — 36.2× (floor comp). 10 Even at the floor, $69 sits at 36×. The catch is standard: this is patient capital, not a 6-month flip.
- Suggested bid ceiling: $104 ($69 × 1.5)
- Resale channel: Sedo or Afternic at $2,500–$5,000 BIN — 4L portfolio investors and Chinese-market acquirers; Sedo's historical volume in this category is higher
- Flip timeline: 18 months–5-year hold
- Confidence: High — 29.5-year CDX age, CVCV pattern, clean TM, four comps at 36–143×
vintageclothing.com — $69 · NameJet · 27 years old
Pattern: Exact-keyword ecommerce .com. Descriptive compound. Clean TM.
CDX first capture December 5, 1998 — 27.5 years confirmed. 18 "VINTAGE CLOTHING" is too descriptive for exclusive trademark registration — composite marks exist but none block generic use. 3 Also DSAD Sunday listed. 13
Exact-match keyword domains in active ecommerce categories carry end-user buyer potential the 4L plays don't. A Shopify merchant, secondhand fashion platform, or Depop competitor building out SEO has a real reason to want this name — it says what the business does and has 27 years of index age a new registration cannot replicate.
Comp: ThriftHawk.com $2,298 via Atom.com — 33.3× vs $69. 10 Realistic exit: $1,500–$3,000 on Afternic (21–43×). The narrower buyer pool is the actual risk — secondhand fashion is specific, so direct outreach to operators (ThredUp, Vinted, Depop-adjacent) after 6 months of passive listing is smarter than waiting indefinitely.
- Suggested bid ceiling: $104 ($69 × 1.5)
- Resale channel: Afternic BIN at $1,500–$3,000; direct outreach to secondhand fashion platforms if passive listing stalls at 6 months
- Flip timeline: 18 months
- Confidence: High — 27.5-year CDX age, clean descriptive TM, exact-keyword ecommerce, ThriftHawk comp at 33.3×
Coin-flip pick
EssaysMaster.com — $295 · GoDaddy · 21 years old
Pattern: Two-word .com. Education/writing niche. BL 897. TM status unconfirmed.
CDX first capture February 6, 2005 — 21 years confirmed. 19 TM status: Justia was blocked by Cloudflare during research; fallback Google/Serper search returned no trademark records. 20 No TM found, but via indirect method only — hence coin-flip.
The standout data point: 897 Majestic backlinks, Popularity: 97. The second-strongest pick in today's screen, directlead.com, has zero reported backlinks. That gap tells you EssaysMaster.com was an active, indexed site — not a parking placeholder. 13 bids at $295 confirm competitive in-auction interest.
"EssaysMaster" reads as an academic writing service brand — a category with documented end-user acquisition behavior. The niche is narrowed by institutional attitudes toward essay services in certain markets, which compresses the buyer pool. That's why this stays coin-flip despite the link signal.
Comps: ProofPros.com $6,899 via Sedo — 23.4× vs $295. 10 WorldSeek.com $3,378 via Sedo — 11.4×. 10 Realistic exit: $2,000–$4,000 (6.8–13.6×) with the right buyer.
Before bidding: Run a direct USPTO TESS search for "essaysmaster" to confirm no active mark. If TESS is clean, this moves to high-confidence.
- Suggested bid ceiling: $443 ($295 × 1.5)
- Resale channel: Afternic or DAN.com at $2,000–$4,000; direct outreach to academic writing service operators in UK/AU/EU markets
- Flip timeline: 18 months
- Confidence: Coin-flip — BL 897, 21-year CDX age, 13 bids; downgraded solely on unconfirmed TM
Resale summary
| Domain | Bid | Ceiling | Est. exit range | Channel | Timeline | Confidence |
|---|---|---|---|---|---|---|
| directlead.com | $475 | $713 | $2,000–$4,000 | Afternic / DAN | 18 months | High |
| EssaysMaster.com | $295 | $443 | $2,000–$4,000 | Afternic / DAN | 18 months | Coin-flip* |
| basilco.com | $212 | $318 | $1,500–$3,500 | Afternic | 18 months | High |
| shay.com | $69 | $104 | $2,500–$5,000 | Sedo / Afternic | 18 mo–5 yr | High |
| vintageclothing.com | $69 | $104 | $1,500–$3,000 | Afternic / outbound | 18 months | High |
*EssaysMaster.com confidence subject to USPTO TESS confirmation. All ceilings are 1.5× snapshot bid. Exit ranges draw on DNJournal May 25–July 7 comps. 10
AI-generated illustration.
Market notes
NameJet wall resolved. The Cloudflare block that started around June 18 came down Sunday morning — Day 4. 3 Three of today's five picks came directly from the platform with confirmed live prices. Had the wall persisted, all three would have been downgraded to coin-flip or excluded.
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Two previous picks cleared NameJet inventory. Whap.com (~$851 on June 19, 8 confirmed bidders) and HRSuite.com both show "Backorder, Availability: Unknown." 21 Whap.com almost certainly sold — watch DNJournal and NameBio over the next two weeks for the final price.
TM knockouts today. RoboAmp.com ($259, GoDaddy, 16 bids) carries an exact-match USPTO registration for "ROBOAMP" filed 2022, Class 28. 1 MarketingResults.com ($565, GoDaddy) has been under active "MARKETING RESULTS" registration since 1993. 1 Both excluded. The check runs before the auction ends, not after.
Cover image: AI-generated illustration.
References
- 1ExpiredDomains.net — GoDaddy Auctions with Bids
expireddomains.net
- 2
- 3
- 4DomainGang: DropCatch June 18 — GoodBrand.com $6,350
domaingang.com
- 5DomainGang: DropCatch June 17 — MetroFrance.com $17,500
domaingang.com
- 6
- 7DomainGang: James Booth sold GOKA.com for almost $400k
domaingang.com
- 8DomainGang: Telepathy appears to have sold CGK.com
domaingang.com
- 9DomainGang: Sedo GreatDomains June auction
domaingang.com
- 10DNJournal: Domain Sales Report — May 25–July 7, 2026
dnjournal.com
- 11NameBio: domain name sales history
namebio.com
- 12Internet Archive CDX: directlead.com first archive
web.archive.org
- 13
- 14
- 15Internet Archive CDX: basilco.com first archive
web.archive.org
- 16Justia Trademarks: basilco search
trademarks.justia.com
- 17Internet Archive CDX: shay.com first archive
web.archive.org
- 18Internet Archive CDX: vintageclothing.com first archive
web.archive.org
- 19Internet Archive CDX: EssaysMaster.com first archive
web.archive.org
- 20Justia Trademarks: essaysmaster — fallback search returned no marks
trademarks.justia.com
- 21NameJet: whap.com — backorder status
namejet.com
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