Quietly Gone — Ep 6: The Orange Roof at the Edge of the Highway
There's a Howard Johnson's still standing in Lake George, New York.
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Quietly Gone — Ep 6: The Orange Roof at the Edge of the Highway
There's a Howard Johnson's still standing in Lake George, New York. One building. Orange roof, turquoise trim, the old Simple Simon weather vane still up top. The restaurant closed in 2022, but the structure remains — a motel now, held by the same family for decades, keeping the colors alive long after the chain that named them is gone. That one building is the last physical remnant of what was, in 1979, the largest restaurant chain in the United States. More locations than McDonald's and Burger King combined.
This episode tells the full story: Howard Deering Johnson, a pharmacist from Quincy, Massachusetts, who inherited a failing medicine shop and bet his way out with a street vendor's ice cream recipe. The twenty-eight flavors that became an identity. The insight — genuinely ahead of its time — that travelers on America's new highways were scared of the unknown, and that a recognizable orange roof could be a promise of safety. The turnpike contracts, the peak years, the slow corporate unraveling through three ownership changes and a quality decline that eroded the one thing the brand had always sold: trust. And what stands in those spots today — Dollar Generals, Starbucks rest stops, a Wyndham hotel group carrying a name with no restaurant attached to it. Plus the particular way a chain disappears: not with a closing day, but with a gradual reduction, one orange roof at a time, until the loss becomes private even though the thing was public.
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