Myth #3 — The Anabolic Window: Why Post-Workout Timing Is Mostly Marketing

The supplement industry says you have a 30-minute window after training to slam protein or lose your gains. Peer-reviewed exercise science tells a different story — muscle protein synthesis stays elevated for 24+ hours, and daily total protein trumps the clock every time.

Each Sunday, a neutral, no-supplements-to-sell exercise physiologist debunks one fitness-industry lie sold to you for the past 50 years. BCAA doesn't do what the bottle claims. Sweat is not fat-burn. Soreness is not effectiveness.