2026/6/24 · 21:31
Dating Apps Don't Want You to Match — They Want You to Subscribe
Dating apps are subscription businesses — their revenue grows when you keep paying, not when you match out. From locked top picks behind paywalls to engineered like-caps and teaser notifications, the design choices that feel like features are actually dark patterns optimised for retention over romance.
Each Wednesday night, a tender-but-sharp dating researcher dismantles one trap built by dating apps, the relationship-advice industry, or the wedding-industrial complex. They're not making you single — they're keeping you single.
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