Sunk-Cost Fallacy: The Mobile Game Upgrade Trap
That upgrade button is not just selling power — it is using your past spending to make quitting feel wasteful.
The trap is not the upgrade. It is the money already behind you.
The sunk-cost fallacy is the pull to keep going because you have already invested money, time, effort, or emotion. In a mobile game, that means the starter pack, streak, half-built character, and VIP level can all become pressure to spend again.
The resistance move: before you tap, ask whether you would buy the same upgrade if your account started at zero today.
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