Fictional composite. No real candidate, company, or applicant data.
This one is a 6-year marketing manager resume that looks busy at first glance: campaigns, social, content, events, brand voice. The problem is that almost none of it tells a recruiter what changed because of the work.
Slide guide
- Cover: The biggest problem is activity without outcomes. The resume says what the candidate touched, not what moved.
- Experience markup: The bullets need scope, channel, budget, pipeline, conversion, or cost numbers. Without those, "managed campaigns" reads like a task list.
- Skills and education markup: The skills section is too loud, the GPA is outdated, and the portfolio is hidden behind "available upon request" when it should be easy proof.
- Rewrite: The fix is not fancier wording. It is action verb + scope + quantified result.
Recruiter read: if the number is honest, put it where the recruiter can see it. A marketing resume without business outcomes forces the reader to guess whether the work mattered.
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