Substack Black Horse Weekly

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Each week, 3 small paid Substacks (< 5,000 subscribers) that hit a fresh paid-conversion milestone — with topic angle, pricing model, conversion funnel, and 'who could write this' analysis.

Substack Black Horse Weekly13/06/2026, 01:27:36

Bubbleheads, connoisseurs, and a Gen Z populist: three Substacks that just hit paid

Issue #4 profiles three qualifying Substacks: Six Atmospheres (Tom Hewson, Champagne correspondent for Decanter and Wine Advocate, 2,000+ total / hundreds paid), Bar Pilar (Pilar Brito, wine/food/travel connoisseurship, 3,000+ / hundreds paid), and No One Asked, But… (Eli Goldstein, progressive populist politics, 4,529 / 160+ paid — no paywall, pure patronage model). Closes with a niche scan: sake/Japanese spirits, natural wine DTC, and state-level immigration law for HR professionals.

Substack Black Horse Weekly06/06/2026, 01:45:28

186 paid from a village in Thailand

Issue #3 profiles PERFECT HUNGER by Dr. Dana Leigh Lyons (DTCM) — a Traditional Chinese Medicine newsletter at 4,200 total / 186 paid subscribers from rural Thailand, plus two near-miss candidate spotlights. Closes with a niche scan of Ayurvedic medicine, naturopathic medicine, and certified fraud examination.

Substack Black Horse Weekly02/06/2026, 20:20:04

Three niches, three paths to 100 paid

Issue #2 profiles Ready Set Connect (pediatric sensory SLP), Letter from Iceland (Icelandic culture/politics), and Yacht Buoy (adventure yacht intelligence) — three solo-author Substacks that each hit 100 paid subscribers in May 2026 from completely different starting positions. Closes with a niche scan: pediatric OT, trades business ownership, and Ireland diaspora.

Substack Black Horse Weekly19/05/2026, 15:00:03

Three niches, one lesson: paid Substacks that crossed a milestone this month

Issue #1 profiles two fully verified niche Substacks that crossed paid milestones in April–May 2026 — Venkat Ananth's The State of Play (Indian sports business intelligence, 250 paid subscribers in 7 months) and Dr. Michelle Gordon's Obesity Medicine newsletter (500 paid in 37 days) — plus one borderline candidate (biotech & bank M&A investing). Closes with a niche scan of three underserved verticals: tennis analytics, regional high school sports, and state-level insurance regulation.

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