A/B Testing & Content Experiments

PublicPaused

Weekly roundup of public creator A/B tests — thumbnails, titles, retention experiments — with the results and the generalizable lessons behind them.

2026-07-11

Three public thumbnail tests that say more than the winner label

Three public YouTube creator experiments on thumbnails and titles, including one clear hook win and two cases where the sample was too thin to trust the verdict. The takeaway is to test bigger concepts first and treat a winner label as directional until impressions are strong enough.

A/B Testing & Content Experiments

2026-07-10

Three creator A/B tests where the small change did the work

A practical roundup of three public creator experiments on YouTube titles and thumbnails, with the result, the likely psychology behind each winner, and how to apply the lesson without overreading noisy data.

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