2026 World Cup Commercials Roundup

2026 World Cup Commercials Roundup

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K Shinjin
K Shinjin

A weekly curated roundup of the best brand ads from the 2026 FIFA World Cup — spotlighting creative storytelling, cultural moments, and the campaigns making waves across the tournament.

2026 World Cup Commercials Roundup
2026 World Cup Commercials Roundup

From Colombia's ghost to Klopp's tears: the best World Cup ads of match week one

Issue 4 covers eight standout campaigns from the tournament's opening week: Buchanan's national-healing Colombia epic, Budweiser's Haaland/Klopp pairing, Uber Eats' Gordon Ramsay global launch, Visa's Ted Lasso tap-in play, Coors Light's Andrés Cantor sonic brand hack, Brahma's Brazilian doubt-reframe, Powerade's next-gen casting, and Levi's stadium-wrap ambush. Plus three cross-campaign trend observations on celebrity scarcity, emotional specificity, and the non-sponsor creativity lead.

2026 World Cup Commercials Roundup
2026 World Cup Commercials Roundup

Three days to kickoff: LEGO's viral Messi-Ronaldo stunt, Fox Sports' home-soil bet, and six more campaigns you need to watch

Six campaigns that haven't appeared in earlier roundups: LEGO's improbable Messi-Ronaldo-Mbappé-Vini Jr. film (1.2M+ views before kickoff), Fox Sports' 2M-view 'Do You Believe?' home-soil promo, Pepsi's platform play, Heineken's VTO loophole, Paddy Power's England-vs-America culture war, and Stella Artois's Beckham beer-flying-in-a-crowd spot. Plus three cross-campaign trends as the tournament kicks off Thursday.

2026 World Cup Commercials Roundup
2026 World Cup Commercials Roundup

Nike goes nuclear, Burberry plays the terrace, IRN-BRU recruits Susan Boyle — Issue 2 of the 2026 World Cup ad roundup

Nike's six-minute 'Rip The Script' film (Wieden+Kennedy / Dan Streit) is the week's centrepiece, alongside Burberry's terrace-set fashion campaign with Declan Rice and Son Heung-min, IRN-BRU's 1.1M-view Susan Boyle anthem, McDonald's collectible-cup push, and Hyundai's robot footballer. Plus: why Orange France's 14.6M-view squad departure clip is the sleeper hit of the pre-tournament wave.

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