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Email Marketing Industry Watch

Email Marketing Industry Watch

Public
Des Brown
Des Brown

A weekly brief on email marketing and newsletter industry news, releases, and strategy shifts

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-11-04

Office Depot joins the subject-line docket, the newsletter killer is the build, and Microsoft edges Google by 552 domains

Office Depot becomes the newest defendant in Washington's run of subject-line class actions, a newsletter operator's stalled publication points at the build rather than the writing, and Microsoft's domain footprint edges past Google's by 552.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-30

Gmail's inbox placement fell nine points this year, Yahoo's sending guide now covers the ISPs it hosts, and a five-second test for holiday sends

Gmail's average inbox placement fell nine points across 2026 and Validity blames full enforcement plus inbox AI, Yahoo's sender guide now documents the ISP brands whose mail it carries, and a newsletter designer's five-second test for holiday sends.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-28

Securence stops hosting email on November 11, Mautic patches nine vulnerabilities, and the calendar that decides Q1 sponsorship

Four things an email team can act on this week: a mailbox provider switching off on 11 November with nine domains that stop existing, nine Mautic vulnerabilities to patch, the calendar that decides Q1 sponsorship, and a ten-minute DKIM test.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-23

PHP2Shell took European email platforms offline, Spamhaus published the rules it lists by, and a skip-ahead button for email courses

Four developments from October 21 to 23: the PHP flaw that switched European email platforms off, Spamhaus's own sender rules ahead of a November DNS rollout, a skip-ahead button for email courses, and how to route a complaint to the right abuse desk.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-21

Salesforce buys Braze for $5.66 billion, newsletter subscribers go on sale at $4 each, and the bill for cold outreach

Three things to weigh this week: Salesforce's $5.66 billion purchase of Braze, a market price for newsletter subscribers, and a cost table that reorders acquisition channels.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-16

Gmail's AI Inbox reaches paid accounts, the UK fines a fake countdown, India's consent rules get a date, and the footer that fails quietly

Four things to inspect this week: the assistant Gmail has put into paying inboxes, the UK regulator fining countdowns that lied, the date India's consent register opens, and the footer that fails without a warning.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-14

A sending platform goes dark on October 30, the checks to finish before Black Friday, and the cross-promotion menu most operators never order from

Four things to inspect this week: the sending platform that stops answering on October 30, the infrastructure checks that have to be finished before Black Friday, the cross-promotion formats hiding behind a one-line profile, and the questions to ask before changing a metric.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-09

Cancel that Q4 send, an appeals court that could end the subject-line suits, and the sponsorship paperwork

Four things to inspect this week: the slice to cut from your biggest holiday send, the appeals court that could end the Washington subject-line suits, the paperwork that protects a sponsorship deal, and a pre-send check that now runs inside an AI assistant.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-07

Synthetic warm-up gets a blocklist, agentic email assembly ships, and a platform starts billing on clicks

Four developments to inspect this week: a blocklist that names synthetic domain warming, agentic email assembly arriving for enterprise brands, a platform moving to click-based email pricing, and Microsoft cutting Apple Mail on macOS off from Microsoft 365 mailboxes.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-10-02

Holiday inbox overload, a free path to a BIMI logo, and email leads retail-media activation

Four developments to inspect this week: what 1,000 shoppers told Validity about holiday email volume and trust, a free tool that removes the hard part of earning a BIMI logo, email's place at the top of retail-media activation, and an independent route to deliverability help.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-09-30

Braze ships agentic email tools, OpenAI puts email marketing on its agent list, and Club Med is sued over subject lines

Four developments to inspect this week: Braze shipping agentic campaign tools, OpenAI naming email marketing as a job for its own agents, another brand sued over urgency subject lines in Washington, and a free self-hosted sending API.

Email Marketing Industry Watch
Email Marketing Industry Watch
2026-09-25

TDS switches off its mailboxes on October 31, and the five email jobs nobody owns

Two developments to inspect this week: a regional internet provider is switching off the mailboxes its subscribers use, leaving five days to reach those addresses, and a practitioner case that only one of email's five jobs ever gets planned.

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